The Coolness of Wax Melts

By | Fragrance, Trends | No Comments

As a business in the fragrance industry, data proves that you shouldn’t overlook the growing market of wax melts. Compared to other home fragrance products such as candles, diffusers and room sprays, wax melts (and similar products) are expected to dominate the home fragrance market by 2020. Wax melts are…

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summer 2017 fragrance trends

Summer 2017 Trends >> Into-Me-See

By | Fragrance, Trends | No Comments

In fragrance and fashion, the past several seasons have seen a gradient transition from black (definite and dramatic) to white (clean and luxuriously wholesome) to the latest trend of translucence. “See-through” carries with it distinctive values, and the influence filters through haute couture runways to living rooms and into perfume…

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