Agilex Fragrances Acquires Airabella, LLC to Strengthen Position as Middle Market Fragrance Provider

Piscataway, NJ and Houston, TX: July 28, 2015 – Agilex Fragrances has acquired the assets of Texas-based Airabella. This strategic combination will enhance Agilex’s role as the leading middle market fragrance company in the United States. With recognized expertise in Air Care, Home Care, Personal Care, Fine Fragrance and Industrial applications, Agilex is the preferred […]

By Christie O'Brien
30 Jul 2015
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Piscataway, NJ and Houston, TX: July 28, 2015 – Agilex Fragrances has acquired the assets of Texas-based Airabella. This strategic combination will enhance Agilex’s role as the leading middle market fragrance company in the United States.

With recognized expertise in Air Care, Home Care, Personal Care, Fine Fragrance and Industrial applications, Agilex is the preferred creative fragrance partner for companies seeking to maximize the value of their brands. Agilex CEO Ray Hughes stated, “The addition of Airabella to the Agilex portfolio further strengthens our position in the United States by enlarging our presence in certain geographies and making our product line available to a whole new group of consumer packaged goods companies.”

Airabella was established in 2010 by Bryant and Cheri Gauthier. Over the last five years the business has expanded both organically and through acquisition. President & owner Bryant Gauthier added, “Everyone at Airabella appreciates the trust you have placed with us in the past and believes that Agilex’s unique combination of large company resources and small company values makes them the perfect partner. Agilex offers the highest quality fragrances, world-class customer service, comprehensive regulatory support, and superior manufacturing capabilities. There will be a seamless transition and no change in our customers’ product support level. We are also very excited that our clients have now immediate access to the additional expertise and resources of Agilex.”

Agilex Fragrances has manufacturing facilities in Canton, GA and Zhaoqing, China along with a Creative Center in Piscataway, NJ. Airabella’s Houston, TX operations will be absorbed into these existing Agilex facilities. Agilex Fragrances’ management has also expressed a strong desire to transition a number of the current staff of Airabella, LLC.

ABOUT AGILEX FRAGRANCES

Headquartered in Piscataway, New Jersey, Agilex is the leading provider of fragrance compounds and delivery systems in the middle market. The company possesses leading creative and technical capabilities for the customers it serves, which are primarily manufacturers of Air Care, Personal Care, Industrial & Institutional, and Household products throughout the United States. Since December 2012 Agilex Fragrances has been part of the portfolio of companies owned by MidOcean Partners, a prominent private equity firm. The company’s strategy is based on a combination of organic growth and acquisition. Additional information about Agilex is available at www.agilexfragrances.com.

ABOUT AIRABELLA

Airabella was founded by Bryant & Cheri Gauthier along with a group of industry veterans having more than 100 years of accumulated industry knowledge. From its central United States location in Houston, TX, these years of training, experience, creativity and design go into each and every one of our fragrances. The Airabella team, from perfumery to production to customer service, strives to provide a creative and quality product that enables your brand to shine. Through fragrance artistry we are able to express emotions through scent…the air is our canvas. Additional information is available at www.airabella.net.

FOR MORE INFORMATION:

Agilex Fragrances

Christie O’Brien, 732-393-7343, cobrien@agilexfragrances.com