“The best” is defined as that which is excellent, outstanding or desirable. However, this definition is primarily based on the human need to categorize and compare. Yet, no matter how subjective, the ability to determine what or who is best is part of who we are as a society and essential in making key decisions, especially in business.
When it comes to the fragrance industry and the determination of the best fragrance companies, the benchmark can vary from marketer to marketer. Some may gauge greatness by technological innovation, others by customer support, while still others look for fragrance companies who offer extensive marketing insight. Despite these fluctuations in priorities, marketers would agree that fundamentally it’s not merely the resources a fragrance company has that make them the best – it’s what they do with those resources.
Simply put, the best fragrance companies are those who create the best fragrances. This observation may be conceptually simplistic. However, the process is profoundly complex, since to be deemed the best, a fragrance needs to be far more than just aromatically pleasing.
We’ve compiled some of the most important ways that the best fragrance companies are able to create iconic scents that succeed in the marketplace.
They Build Brands
The best fragrance companies have an adept comprehension of current lifestyle and fragrance trends, as well as a full understanding of your brand, the market itself and your brand’s positioning within the market.
They provide in-depth consumer insight, in addition to customized market and olfactive analysis, which they use to identify new growth opportunities. Seasonal forecasting, scent mapping and the development of creative, brand-specific concepts are other invaluable tools offered by only the best, most seasoned fragrance companies.
An extensive list of resources, married with marketing insight, brand awareness and consumer comprehension fuel their creative fire. The result is a scent which has the ability to project its own unique identity, while staying connected and true to the overall narrative and maintaining a cohesive brand message.
Consistency connected with creativity builds your brand and your business.
They Design Multi-Sensory Experiences
The best fragrance companies design scents that evoke emotion. Whether it’s an air of romance from a luxurious perfume, a fresh sense of satisfaction after a day of housecleaning, or the aromatic ambiance of a radiant candle, your brand is forever intertwined in the consumer’s personal story, their memories and their environment.
Fragrance companies seen as the best in the industry are those who know what emotions and feelings are desirable in an array of products. They have the aptitude and skill to not only know which emotions should be evoked by specific products, but what moods consumers expect and want to feel when completing their daily to-do list, going out on a Saturday evening or lighting a candle and curling up on the couch at the end of a long day.
The most exceptional fragrance companies design scents that satiate all the senses. These creations awaken and stimulate the consumers’ imagination in fun and exciting ways.
Their cutting-edge technology and creative ingenuity generate more than just fragrance. They actualize a multi-sensory experience which strongly resonates with your consumers.
They Value Communication
Fragrance companies become the best in their industry by becoming expert communicators. They engage in active listening practices, consciously and consistently promoting an open dialogue with you throughout the creation process. They believe in partnerships and employ a customer-centric philosophy.
This philosophy, in conjunction with the cohesive and positive flow of communication, establishes a climate of trust, mutual respect and encourages the creative exchange of ideas.
The best fragrance companies know these are all key elements to producing superior scents and ultimately, building successful, lasting relationships.
They Possess Comprehensive Capabilities
The very best fragrance companies employ an exceptional team of accomplished marketers, research chemists, fragrance evaluators and formulators. This versatile and talented group of professionals utilizes innovative delivery systems, an extensive fragrance library, insightful trend reports, in-house panel testing and an entire suite of technical tools to meet the needs of their client and create high-performing scents across a broad range of categories.
This expertise, in addition to superior customer service, proficient regulatory and efficient production groups, keep the best companies at the top of their game.
They Project Passion
Exceptional fragrance companies exude a love and appreciation for the art and science of scent. They bring passion and commitment to every fragrance across a broad spectrum of market categories.
Bring out the Best
“Best” is a relative term, subjective to many variables including subject matter, company or industry. To be the best in the fragrance industry, a company needs to create the best fragrances.
Seek out fragrance companies who create winning scents through their commitment to the practices mentioned above. These, and only these fragrance companies, have earned the distinguished honor of being called the best.