Fragrance is a multi-billion dollar industry with thousands of scented products being launched in the U.S. each year. Competition for shelf space, not to mention a prominent place in the hearts and homes of consumers, is serious business. Marketers are acutely aware that the competition for market share is formidable and only bound to intensify. Therefore, it is critical that their creations stand apart from the product offerings of their competitors.
Formulating a quality fragrance with a unique aromatic perspective and consumer appeal is highly complex. Consequently, such a process can only be executed successfully when marketers entrust the creation of their fragrance to the best fragrance company.
A marketer’s choice to partner with a particular fragrance company is paramount to their future profits, but how should you approach this critical choice?
The most important point to remember in any decision-making process is that the term “best” is relative to whom is doing the choosing. Ultimately, the “best” is whoever is the right fit for you.
Keep in mind the following criteria and parameters to measure fragrance companies by in the final determination of what fragrance partner is right for you.
In business, reputation is everything. This is especially true in the fragrance industry. The top fragrance companies have stellar reputations based on an established history of professionalism and excellence in the scents they create, as well as the process in which they produce them.
History often indicates future success. Marketers need merely investigate and ask the right questions.
- Does the company have a history of creating scents that are commercially successful and technically sound?
- Do they understand their client’s brands and target consumer?
- Do they offer consumer and marketing insight?
- Are they known for sourcing the highest-quality ingredients?
- Do they have an efficient production process and on-time shipment rate?
- What is their average turnaround time?
The answers gleaned from these inquiries speak to the fragrance company’s reputation and are invaluable to marketers in choosing the company that is best for them.
Great relationships drive business. The top fragrance companies continuously strive to generate positive relationships with other industry professionals, as well as foster a creative and productive environment within their own company.
Most importantly, these fragrance companies place incredible value on the relationships they establish with their clients, encouraging an open dialogue from the beginning and cultivating a cooperative climate in which to work together. Seek out companies who are dedicated to building collaborative relationships and lasting partnerships.
A beautifully designed scent adds immeasurable value to a product and, ultimately, to the brand as a whole. This design is a unique process that can only be trusted to a fragrance company who has the resources, artistically and technically, to create a fragrance that is perfect for your product and target consumer.
Ensure that the fragrance company has an experienced and versatile creative team. The company should also employ a team of marketing experts well-versed in market trends, consumer insights and the competitive landscape, as well as talented chemists and formulators essential for bringing your brand to life.
Similarly, excellence in manufacturing and customer service are key elements in delivering the product to market.
All For The Best
Fragrance design is an intricate process that thrives when the partnership between marketer and supplier is the right one. Explore your options carefully, measuring companies against the criteria mentioned above.
With all of this information in hand, you’re in a better position to make an educated choice on who is truly the best fragrance company for you.