The rustic musk of the 70s evolved into the sweet scents of the 90s and found its way to the sophisticated scents of rose and oud that perfume the air today. The fluctuation of scent trends evolve with each passing decade and, even if you don’t realize it, we contribute to those changes. The obsession with luxurious unisex fragrances and the lavish signature scents of celebrities suddenly became the biggest fragrance trend of the 2000’s. What will be next? All you need to do is satisfy hungry noses and before you know it, the next big thing is lingering on the skin of delighted consumers.