Creativity…it is the lifeblood of the fragrance world and the driving force upon which the entire industry is built. It is the spark behind iconic scents and the heart and soul of those companies who design them. However, when every fragrance company makes creativity their “calling card”, how does one distinguish promotion from principle?
Perhaps we must first ask: what is creativity?
There are countless definitions of creativity. Scholars and artists alike have all weighed in on the subject and although they each offer different perspectives, there seems to be a key guiding principle: Connection
“Creativity is the power to connect the seemingly unconnected” ~ William Plomer
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” ~ Steve Jobs
Truly creative fragrance companies make connections.
Art with Analysis
A creative fragrance company connects artistry with analysis to formulate fragrances that leave a lasting impression. Their gifted perfumers, evaluators and formulators are both artists and scientists gracefully marrying aesthetic sensitivity with technical practicality.
This highly trained team uses a combination of natural raw materials and synthetic aroma chemicals in the same way painters use colors or musicians use notes. Like a beautiful symphony or great painting, a memorable fragrance evolves from an artistic blend of sensory messages and emotional impressions.
When art and science come together, the creative potential is infinite.
Inspiration with Insight
Creative fragrance companies connect inspiration with insight to craft fragrances with a unique aromatic perspective and strong consumer appeal.
Their seasoned marketing professionals constantly research the competitive landscape to stay in touch with what is hot, developing and evolving across the fragrance spectrum as well as in parallel markets. Their knowledge and invaluable insight enable them to create visionary, customized concepts as well as advise clients on fragrance direction and product positioning.
When imagination and inspiration are paired with insightful, strategic action, a compelling, memorable fragrance is born.
Passion with Performance
A creative fragrance company connects passion with performance to generate inventive, high-quality fragrances which resonate with consumers on a deep level.
Their love and appreciation for the art and science of scent fuels their commitment to sourcing the highest quality ingredients and skillfully blending them to generate a desired emotion, feeling or mood. Their passion drives them to maintain a superior level of efficiency and unyielding dedication to excellence in every aspect of the creation process.
When passion connects with performance, scent is elevated from a simple sensation to an impactful multi-sensory experience.
The most creative fragrance companies allow us all to see the world through the sense of smell. Their capacity for making powerful connections is the muse behind the fragrances which delight and engage the senses, spark emotions, stir memories and become part of the consumers’ personal stories.
Touching the hearts of consumers is the ultimate connection upon which the creativity of a fragrance company should be measured.