When it comes to home cleaning products such as detergents, fabric softeners, all-purpose cleaners and dishwashing liquids, fresh and uplifting scents are a great way to ensure your products’ performance in the marketplace. Agilex creates beautiful scents that enhance your customer’s in-home experience as well your product’s competitive value. And Agilex experts do so with technological innovations designed for the most challenging product bases.
All-purpose cleaners often have difficult bases, so it is critical that you work with experts. At Agilex Fragrances, our perfumers are masters at creating outstanding fragrances that withstand the chemical interactions in your specific base formula. We make sure your all-purpose cleaner has a fragrance that smells as great as your product performs.
The dishwashing category is more sophisticated than ever. Products must not only clean, but also provide formulations that have added benefits, such as moisturization the hands. Fragrance concepts have also evolved and the category now has aromatherapy and other popular fragrance types that bring an added benefit to the experience of washing dishes.
Since dishwashing products are in full view of the sink in most consumers’ kitchens, consumers will look at when deciding on a product. To assure the product concept is cohesive, these companies require scents that harmonize with specific colors. Our marketing team, fragrance evaluation department and perfumers are all great sources for new ideas in this category and are expert at marrying color with fragrance.