In the world of dollars and “scents,” fragrance is BIG business. Yet, when it comes to choosing a fragrance manufacturing partner, does bigger always equal better, or is there value in working with a smaller company?
The advantages of working with a large fragrance manufacturer are quite considerable. However, the many benefits of partnering with a smaller company should not be overlooked.
But who says the choice must be so black or white? In the world of fragrance design, you really can have the best of both worlds.
Mid-market fragrance manufacturers can offer you the big-time resources and precision of a large manufacturer, as well as give you the personal attention and creative flexibility of the smaller company.
This winning combination makes the mid-market fragrance manufacturer your ideal creative partner.
Large Company Benefits: Big-Time Resources & Profuse Precision
Business is always a numbers game and doing business with a mid-market fragrance manufacturer with access to large manufacturer numbers is a key advantage. These manufacturers, generally speaking, have the numbers in their budget to employ the best talent in the industry, develop the most cutting edge technology and procure a comprehensive assortment of top-notch resources.
Resources, both in materials and manpower, are invaluable in designing high-quality, winning scents that resonate with your consumers, and ultimately build your brand.
As is true of large corporations, mid-market fragrance manufacturers also have the necessary structure in place to operate effectively. This systematic style provides the framework for creative excellence and efficiency.
Small Company Benefits: A Little Latitude & Creative Climate
Mid-market fragrance manufacturers embrace “small company” mentality, employing a more personal approach to fragrance design. They know that focused customer care and an inclusive, liberal exchange of ideas encourages an open, more interactive dialogue, as well as a company climate conducive to greater creative freedom and innovation.
The Best of Both Worlds
As a fragrance marketer, one of the most crucial decisions you will make is which fragrance manufacturer to choose as your creative partner. So, what size company is the best choice?
Ideally, you will want to partner with a mid-market fragrance manufacturer. This sized company offers the advantages found in both large and small companies without falling prey to the drawbacks associated with either. They skillfully marry big-time resources and unparalleled precision with infinite creativity and critical flexibility.
Ultimately, the creation of a high-quality, iconic scent is best served by partnering with a company who can provide you with the best of both worlds.