Trends in Natural Fragrance
In a world of social media and advanced technology, consumers are looking for a way to get back in touch with nature. A rise in gardening, organic eating and off-the-grid living are all evidence that people are increasingly attracted to simplifying their lives and understanding the world around them.
Due to this, it’s no small wonder that there is also a growing interest in essential oils. The unique, earthy and invigorating scents one finds in natural oils create the perfect atmosphere to complement a natural lifestyle. They can also help to escape the stresses and tedium of daily life.
The natural aspects of the oils themselves not only foster a deeper awareness and connection to the environment, but also have properties that promote mental and physical wellness. Using them, people can become refreshed in mind and body. Natural oils can provide an outlook of tranquility with both nature and themselves.
An Aid to Unwind
Fragrances such as lilac, lavender and jasmine oils are top picks when it comes to scents that help calm and soothe. Their deep floral scent is combined with fresh, outdoorsy undertones that are the ideal balance to fast-paced, bustling lifestyles. Sandalwood oil contains these relaxing properties as to help eliminate stress and irritability.
With issues like anxiety and stress on the rise, consumers are looking for a solution that’s simple and doesn’t add to their existing burdens. They need a natural stress-reliever that is as simple as applying a fragrance, where the aromas act as a doorway to escape to the elevated mental state that consumers crave.
Earthy, exotic and free, nature is a vast realm of adventure to which consumers are being beckoned. The reckless abandon of the outdoors sits in contrast to the responsibilities and commonplace activities that take up so much time and attention. Natural fragrance oils allow consumers to use their sense of smell to get in touch with nature no matter where they are.
Patchouli and vetiver impart deep, earthy aromas that immediately bring to mind the scent of trees and loam. Their spicy tones also add an air of sensuality, making the consumer feel not only more in touch with nature, but with themselves. Lemongrass can also be considered an earthy scent, but with more citrus overtones that bring in a fresh and exotic essence reminiscent of a beach locale.
These fragrances are designed for the consumer who lusts for life and adventure, and who is just courageous enough to take hold of both.
Refresh and Revive
Sleep deprivation and exhaustion are pervasive problems in our society. The yawning, sleepy-eyed masses are looking for relief, and natural fragrance oils can help. Who doesn’t love the briskness of clean air to help clear their minds and rouse their drowsy bodies?
Rosemary and tea tree oils mimic this effect since they give off a pungent, refreshing burst to the senses, which can help clear the mind. Similarly, many people find the spicy freshness of nutmeg to be invigorating.
These earthier scents are often mixed with one another to further evoke the senses and stimulate consumers who may otherwise go through their day in a fog of routine.
Spicy, energizing fragrances open consumers’ eyes to the world around them, putting them more in tune with themselves and others, as well as rekindling the vivacity that the daily grind so often steals away.
The Results: A Happier, Healthier Consumer
Consumers desire to feel at ease with themselves and the world. They crave connection to those around them. They crave beauty in simplicity. This is where natural fragrance oils come in.
Natural oils, like all scents, are not just fragrances, but they also create a sense of well-being in the consumer. Whether it’s relaxation, adventure or invigoration, the consumer can find all of these characteristics and more in the stimulating aroma of essential oils.
Not only that, but consumers can also choose from scents that complement their personalities and lifestyles, giving them an experience that is deeply personal and exclusive.
Consumers everywhere are looking for ways to unplug their screens and replace them with real relationships and experiences. Natural fragrances will be that bridge to bring consumers from the often-sterile aspects of everyday life to the vigor and variety of the earth’s natural beauty.