A beautifully designed scent needs to mirror the trends and be strategically positioned in order to add value to your products, longevity to your brand and revenue to your bottom line. This complex process of marrying artistic vision with market insight can only be trusted to top perfume manufacturers. They fully understand the fundamental principles of trends and have the essential resources needed to identify these trends and more importantly, help you capitalize on them.
Top perfume manufacturers employ an insightful team of marketing experts who are constantly researching the competitive landscape to stay in touch with what is hot, developing and evolving across the fragrance spectrum, as well as what is trending in parallel markets such as food, fashion and lifestyle.
Their expertise in trend analysis,forecasting and thorough tracking of the market offer you in-depth consumer insight which is essential in developing products that will attract your consumers, connect with your customer base in more meaningful ways and ultimately generate greater brand loyalty and sales growth.
Savvy and discerning, this team’s comprehensive grasp of lifestyle and fragrance trends enables them to advise on product positioning, and design customized concepts in line with the brand, identifying further growth opportunities and fulfilling your company’s vision.
The creative marketing group of these accomplished perfume manufacturers culls vital consumer and trend information from a variety of sources.
The following are some of the key resources utilized and/or offered by top perfume manufacturers, which provide the tools you will need to take advantage of market trends, identify future growth opportunities for your brand(s) and ultimately create winning scents.
Consumer and Market Research
Syndicated and custom research sources enable marketers to collect data, conduct analysis and report findings for products, markets, consumer groups, technologies and companies for any segment of your business.
Visual Olfactive Gap Analysis/Fragrance Mapping
A thorough tracking of all major, domestically sold product launches provides perfume manufacturers the information necessary for creating customized olfactive profiles in order to reveal fragrance preferences as well as growth opportunity spaces.
Global SKU Tracking
By closely monitoring new product launches from around the world, the top perfume companies are able to generate detailed reviews of category innovations, products’ positions and olfactive profiles as a way to ignite creative fragrance development.
Category Market Reports
Annual, comprehensive overviews of the primary market categories provide you with an in-depth analysis of the competitive landscape and overall market outlook.
Trend Reporting and Forecasting
What’s hot, developing and changing – today and tomorrow – in fragrance, technology, claims, ingredients and packaging? Influenced by lifestyle and olfactive patterns from around the globe, trend reporting from the top perfume manufacturers enforces support of your fragrance strategy.
This progressive method offers live insight into existing and emerging fragrance ideas. Tasting, smelling, touching and observing are part of the journey to unique fragrance development. Conducted in any establishment, in any city, Trend Treks provide real-time fragrance ideation.
The professionals of leading perfume manufacturers complement all the analysis, facts and figures derived from these resources with their own insights. Their astute perspectives are amassed through years of experience, as well as their own research methods including consumer panels and product testing.
When you make the paramount choice to partner with one of these highly-talented manufacturers, you have unparalleled access to this priceless wealth of information, furnishing you with an in-depth understanding of trends/market climate as well as a pivotal edge over your competition.