Captivating Your Consumers by Appealing to Their Sense of Smell
In today’s market, if you want the consumer to take note of your product, you have to be creative and innovative enough to find a way to captivate their attention. What may have worked 10 years ago barely bats the eye of our newer, savvier customers, who have the ability to easily research and compare brands.
Fragrance companies, help their clients to enhance their customer’s experience in a way that will have lasting effects—a way that will pull the consumer into a deeper relationship with the brand itself.
Companies that work in this unique form of marketing capture the imagination and passion of its clients through the most powerful and profound sense of all: the sense of smell.
If your company is considering using scent as part of a marketing strategy, there’s a great deal of decision making required. You need a partnership that can take you through your new journey of fragrance development.
Since this is likely uncharted territory, you’ll want an experienced and loyal guide to see your company’s brand, not as a project, but as a shared journey to create a dynamic brand that becomes like the air your customers breathe: clean, sustaining and necessary to their lives.
You want your fragrance development partner to see your brand as their own. A process that is this intimate can only be shared with a company that has your brand’s best interests at heart, one that leads you through the creative, innovative and successful process of marketing, scent creation, product development, regulatory and production.
It’s scary to turn your brand over to someone and fear that your vision will wither away. The best of these fragrance companies have experts that create the foundation of your process with your vision intact. They walk you through the steps that allow you to make effective and profound decisions about what story you want your brand to tell.
Their marketing teams have access to the latest and most popular trends in the fragrance world. But it’s not just about the trends of today, your fragrance experts look to the future, so that your brand sustains its usefulness and relevance in the lives of your customers for years to come.
Creating the scent that will enhance your brand is a complex, exacting and expansive task. It’s scientific, spiritual and regulated.
These experts work in state-of-the-art laboratories, paying close attention to your specifications and requests. You become a student in fragrance development instead of just being a bystander watching someone else handle your vision.
Product Development, Regulatory and Production
With a team full of people who understand the ins and outs of production, you can rest easy knowing that your brand is getting the special treatment it deserves. In addition, there are fragrance regulations that must be followed closely.
Having a team that is dedicated to preserving your vision all the way through to its production allows you great peace of mind. They’ll work hard to get your scent right the first time, have it shipped in the time frame expected and provide your customers with that profound sense of belonging and contentment that only the sense of smell can provide.
Fragrance development is based on the most basic of human needs…to connect and become absorbed into a familiar and satisfying sensory experience. Tapping into a person’s sense of smell isn’t just sound marketing, it’s science at its very best. Science that will make your brand stand out among competitors for years to come.