Sustainable – The Future of Fragrance
There is no denying that as consumers embrace a holistic approach to living, wellness moves from trend to lifestyle…and sustainability moves to expected consumer standard. Today, consumers have a deeper connection to the world around them, placing more value on caring about people, respecting nature, and protecting our natural planet.
This caring has also emerged in companies and brands. Recognizing that fragrance ingredients and essential oils are rooted in nature, the best fragrance companies have deeply invested in environmental stewardship. The mission? Do good, be better and make a positive impact on the planet. This initiative is fueling the consumer products category with sustainable products, brands, and the need for transparency.
Overall, sustainability means different things to fragrance manufacturers, brands, people but best-in-class perfume houses safeguard natural resources, maintain ecological balance, provide transparency, and adhere to industry and retailer regulatory standards such as EcoCert, EPA Safer Choice, California Prop 65, Leaping Bunny, among others.
STRONG SUSTAINABILITY COMPASS
The most common pillars of a strong sustainability encompass one or a combination of the following pillars: caring for people, respecting nature, and acting on climate change. In general, sustainable ingredients meet a certain criterion. A sustainable ingredient is produced and transported in a way that limits its carbon footprint or its contribution to global warming. This ingredient also respects natural resources; it protects the ecosystem and biodiversity. A clean ethos and obligation extends beyond planet and nature but the people. Laborers and farmers are considered equally in this equation. Fair treatment and practices to the people are paramount.
Brands should identify the sustainable principles, whether ecological, social, or health issues, that matter most to their platform, and align with liked-mind fragrance partners with the creativity, innovation, speed-to-market, agility, and manufacturing excellence needed to ensure a sustainable future for scented products. Whether in fine fragrance, personal care products, candles, body lotions, shampoos, pet fragrances, industrial and intuitional products, air care, surface cleaners or other scented products, brands and manufacturer can work together to impact positive, sustainable change.
Agilex Fragrances is committed to Corporate Social Responsibility and the safeguard of our world. Below are some interesting sustainability trends we think are unique solutions to everyday issues. Hope they ignite your own imagination…and your brand innovation!
Upcycling of ingredients – Food is a limited resource that offers the industry the opportunity to turn what would have been discarded into a new product. Food waste is now becoming a new ingredient source. Today, recycling by-products such as bark from the paper industry, turmeric from the color dye industry, is creating a product that is of higher quality or equal in value than the original.
Package Free– Products are being designed in solid forms to avoid the need for packaging such as solid shampoos, conditioners, and lotions.
Sustainable Packaging Materials – Plastic packaging is being replaced with alternatives to plastic. Glass packaging is regaining popularity because it is a recyclable material. Bio-based materials are being created and used as a replacement material for plastic.
Waterless Beauty – Waterless beauty is a new eco-trend as consumers look for greener products and are becoming more conscious of how precious water is.
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