BackTHE REFRESHING CLEAN CHARACTERISTICS OF FRESH FRAGRANCES
Fresh fragrances feature notes often associated with spring and summer or warmer, sunnier climates. Three distinct profiles define the fresh olfactive category, green (crushed aromatics and herbs), zesty citrus, and water (or ozonic/ocean) notes. These notes convey a refreshing, zesty, and vibrant profile. These notes are also known to evaporate quickly. You will mainly see them in top notes, while other notes are more tenacious and better suited as heart or base notes, such as woody, earthy, powdery, and floral scents. Citrus fragrances may be developed either through chemistry recreations, naturals, essential oils, nature identical, and natural fragrances – offering a wide variety of tonalities and price points.
The History of Fresh Fragrances
The history of zesty citrus notes dates to the 16th century in Cologne, Germany, when perfumers blended elegant citrus notes with herbal ingredients – hence the name eau de Cologne. They gained popularity as a light and refreshing alternative to the strong fragrances being created in France, then considered the center of perfumery. The character of eau de Cologne comprises a combination of citrus notes such as lemon, orange, bergamot, and neroli, the flower of the bitter orange tree.
Today, fresh fragrances still convey clean to consumers and are often created as eau de toilette and colognes, although they are longer lasting than the older versions, which evaporated quickly.
Citrus Fragrance Popularity
The citrus category is the oldest in perfumery, and it remains just as popular today. Citrus notes are unique in that they complement all olfactive fragrance categories making them a popular scent to enhance other fragrance structures.
Citrus notes are bright and vibrant. They have a positive effect on mood and well-being. Citrus oils are sometimes referred to as “sunny and sun-drenched” and are a favorite in perfumery because of their light, clean and joyful impression.
The Character of Fresh Fragrances
In perfumery, fresh is often associated with notes that convey the notion of invigorating, nature, evocative of crisp ocean breezes, and combined with facets of green and citrus notes.
Fresh Seasonal Collections
Every season, our perfumers curate collections of clean, fresh citrus fragrances ranging from citrus to woody, to florals, to ozonic. These fragrances keep consumers’ cravings for the sunny season going strong. Strawberry Lemon, Watermelon Lime, and Passionfruit Pomelo are some of the most expected scent combinations in 2022. But our forecast for 2023 features unusual citrus flavors trending across the marketplace, such as yuzu, caviar lime, kumquat, and calamansi.
Citrus Fragrances for Your Brand
Citrus fragrances may be developed either through chemistry recreations, naturals, essential oils, nature identical, and natural fragrances – offering a wide variety of tonalities and price points. As a key component is creating the feeling of exuberance, joy, juicy freshness, and mouthwatering deliciousness, Citrus notes and fragrances are a compelling consumer component in every brand portfolio. Due to the fragile, and complex nature, of working citrus notes into brand base formulations, and fragrance formulas, it is vital to work with the very best perfumers and the top fragrance oils manufacturers when developing your products. The experts at Agilex are wizards in the world of citrus. Come smell our palette.
