The Coolness of Wax Melts
As a business in the fragrance industry, data proves that you shouldn’t overlook the growing market of wax melts. Compared to other home fragrance products such as candles, diffusers and room sprays, wax melts (and similar products) are expected to dominate the home fragrance market by 2020. Wax melts are unlike any other in its class because they are safer than candles and offer consumers the freedom to get creative with mixing and matching their signature scents. Wax melts are an inexpensive investment that has the potential to leverage your company in the home fragrance market.