Fragrance Reporter: Botanical Sugars
Fragrance trends reflect the spark and spice of a variety of palates, closely mirroring the tastes of today’s consumers and echoing the literal “flavor” of the social scene.
Culinary influences have always inspired fragrance trends, exposing consumers to savory, sweet and novel ingredients. This exposure has expanded their sensory palette in profound and provocative ways and prompted perfumers and marketers to look to other “sensory” fields like the food industry for exciting new ways to add a little “zest” to their creations.
This reciprocity between flavor and fragrance continues to flourish as consumers crave products that offer multiple benefits and provide a multi-sensory experience.
Gimme Some Sugar
When it comes to culinary crossovers, one of the hottest ingredients today is also one of the sweetest – botanical sugars. A spoonful of sugar is simply not enough for consumers who have developed quite a taste for this nature-inspired blend of sensory sweetness and botanical beauty.
Aromatic finishing sugars infused with the finest of botanicals and essential oils like mint, cardamom and lavender have become the premier ingredient in a myriad of edible indulgences, as well as the inspiration for several artisan fragrance collections.
Health is Wealth
The budding popularity of botanical sugars is driven largely by the wellness movement. Health-conscious consumers are looking for all-natural options for adding a little sweetness to every area of life.
Naturalism with nuance is the motif defining the marketplace with palate-pleasing botanical sugars, marrying affordable luxury with aromatherapeutic effects. Botanical sugars and other plant-based elixirs possess antioxidant properties and tout a variety of other health and wellness benefits such as boosting energy, lifting one’s spirits or aiding in relaxation.
How Sweet It Is
Ultimately, the symbiotic relationship between fragrance and flavor, as exhibited in the prevalence of botanical sugars, perpetuates the pleasures of good taste and serves as a gentle reminder to stop, smell the flowers and fully savor the sweetness of life.