Very often consumers are being inspired to seize the day and celebrate the now. Consequently, consumers are drawn to products which reflect this celebratory theme of living life in the moment.
Sparkling wines, once reserved for happy hour, are being used as notes to infuse a more festive flair to a variety of products.
In particular, Prosecco, Italy’s effervescent and considerably more affordable answer to champagne has become increasingly popular, not only as a cocktail, but also as an ingredient in desserts, makeup, nail color and a plethora of new air care and personal care fragrances.
A recent report by Wine Intelligence revealed that 18 million Americans drink this sparkling wine at least once a week. The Prosecco DOC Consortium supports these findings with their own figures showing 2015 sales of Prosecco surpassing the $4 million mark, with a 34% increase in exports to the US market in 2014 (approximately 3 million cases).
Considerably more interesting is the observation that Prosecco’s growing popularity is not driven by any particular demographic, but rather, by its vibrant, light, fun and unintimidating personality. Its broad appeal has made it the bubbly for every occasion and all seasons.
The unique spirit and style of this appealing, refreshing, slightly sweet, celebratory cocktail has inspired the creativity of marketers, serving as the perfect foundation for an assortment of brews, brands, flavors and fragrances.
Most especially, the universal appeal of Prosecco’s delicate aromatics has made it a predominant fragrance trend within the fragrance industry. Specialty retailers like Bath and Body Works, as well as premium brands, Voluspa and Antica Farmacista, have launched air care and personal care lines with prominent Prosecco notes.
Raise Your Glass
There is no stopping this trend as consumers become more and more intoxicated with the joyful and delightfully lighter side of living and strive to instill the carefree spirit of happy-hour into every moment of their lives.