Home Fragrances Enhance the Home Experience
The concept of home has evolved as more and more consumers see the space as multi-purpose. It is where we work, entertain, eat, and sleep. Because of this, consumers are placing greater emphasis on how their home looks, smells, and the emotions it conveys. According to Statista, 1 out of 5 Americans said their reasons for home improvement projects during 2020 was to “make home feel more cozy.”
Being confined to the home during the pandemic placed greater importance on living environments. Interior designers have always professed the importance of engaging the senses with design, from sight through color and form, to touch through texture and furnishings but many have neglected to point out the importance of smell. However, the increased use of both personal care and home care products during the pandemic has given rise to the important role fragrance has on mood and living environments.
Today, consumers are turning to fragrances to convey mood within their homes. Many want their home to smell good, especially as they are home more often. According to The Firmenich Group, 79% of home fragrance users say home scents can deliver a well-being benefit and 76% of home fragrance users have adopted the fragrance ritual as part of their daily life. Scent is the only sense that takes a direct route to the limbic system, including the amygdala and the hippocampus, the regions related to emotion and memory, and has proven a significant impact on your well-being.
The air care category is trending towards mood-boosting home fragrances and the assortment of products form offers keeps growing from oil diffusers to wax melts. Consumers are using fragrances to create tranquil, happy, and soothing abodes. Just like you choose perfumes to fit your mood each day, your home too should have a collection of fragrances to evoke emotion. And mood-enhancing scents are popping up all over – in candle fragrance oils, essential oils for diffusers, personal care, laundry detergent, air fresheners, hair care, surface cleaners…and even dog cologne.
We turned to two Agilex scent experts, to share their opinions on how to incorporate scent in our living environments for a more pleasurable and emotional experience.
When it comes to scents for relaxations, Heather Adams, Vice President of Creation and Development, encourages exploring fragrances that have been traditionally used in fragrance rituals for relaxation. She recommends warm woody fragrances with notes of sandalwood and cedarwood, that for centuries have been regarded for their grounding qualities. For a more refreshing profile that still conveys purity and calm, she prefers aromatic scents that feature lavender, chamomile, and rose. She finds these olfactive profiles are calming yet elevate the mood.
For a perfumer, the power of smell is never overlooked. Senior Perfumer Kingsley (King) Ibe, has always used fragrance in his home to create olfactive spaces based on his mood. After a day-long day in the perfumery creative center, King likes to cleanse his palette. At home, he uses some of his favorite citrus and spicy fragrant candle creations to accomplish this. He finds that fragrances with cold spices such as peppercorn and ginger help to revitalize his mood and cleanse his palette. “It’s an olfactive recharge that energizes me and sets the tone for I am home, put work aside, and be in the moment. We live in a world of contestant visual and sound stimulation. Scents can revive us, relax us, comfort us and brighten our day. Scent triggers emotions. It is a powerful tool.”
In using different smells to evoke various emotions in the home, it is important to keep in mind that fragrance is personal and the associations you have with smells should always be regarded when choosing a fragrance to convey mood. Scent perception is very personal. The fragrances you use in your home should always resonate with you first.
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