The Universal Appeal of Vanilla Fragrances
Vanilla has been around for centuries as a scent, and it continues to intrigue consumers around the world. Vanilla is a universal familiar ingredient making it one of the most often used ingredients in modern-day perfumery, even though it is also one of the most expensive. After saffron, vanilla is the second most expensive spice in the world because its production is so labor-intensive. It can take up to three years after the vines are planted before the first flower appears. The fruit must remain on the vine for nine months to develop its signature aroma.
Of all the ingredients in perfumery, vanilla is also the most globally liked. Its aroma is described as warm, cozy, sweet, and sensual. Its scent is most often evocative of memories of childhood and the lingering aroma of freshly holiday baked goods. Its familiarity can be considered essential to drive consumer appeal and purchase intent of any new fragrance.
Its reputation as a powerful aphrodisiac for men and women endures. Research has shown that the scent elicits a spectrum of emotions, from sexual arousal to feelings of comfort and encouraging a sense of safety. Perfumers leverage vanilla’s positive appeal usually in the background of a scent to deliver a note of familiarity as well as a lingering effect. The vanilla note is complementary to many other fragrance ingredients. For example, it blends well with woods, hints of musk, amber, florals, and patchouli making it the perfect note for many fragrance families.
INTERESTING FACTS ABOUT VANILLA
– Vanilla is the only edible fruit of the orchid family.
– The vanilla flower only lasts a day.
– The beans are handpicked and then cured and dried in a process that takes 4 to 6 months.
- Between 1.400 and 2,300 tons of dried vanilla are produced worldwide annually.
- The United States is the world’s largest consumer of vanilla, Europe, and particularly France follow in second.
- For Centuries, Mexico was the major producer of Vanilla. This changed in the 19th century. Today Madagascar grows most of the world crop.
- Vanilla is the most popular ice cream flavor
- The first fragrances with vanilla as signature note were first developed in the 1990s. Today, vanilla scents play a dominant role in the fragrance industry across all product categories from candles to perfume.